'Google Searches Have Increased Fifteen-Fold in One Week' - Accor on the Impact of Lionel Messi's PSG Move

Arjun Singh Devgan
Lionel Messi moved to PSG from Barcelona in the summer
Lionel Messi moved to PSG from Barcelona in the summer / FRANCK FIFE/Getty Images

Argentina icon, Lionel Messi is widely considered as the greatest player in the history of the sport, with the striker creating/breaking numerous records during his career so far, including winning a record six Ballon d'Or awards.

Paris Saint-Germain for their part completed arguably the best signing in football history when they managed to bring in Messi on a two-year deal and the 34-year-old's impact can be already seen whether it is due to the high demand for jerseys, social media following, and sponsors coming aboard following his arrival.

The Argentinian is one of the most popular athletes in the world, with Director of Loyalty and Partnerships for Accor, Mehdi Hemici confirming that the arrival of the striker has already accounted for €100million in Earned Media Value.

Furthermore, Hemici stated that Google searches are up since last month and that their Japan branch saw eye-popping business come their way.

“Google searches have increased fifteen-fold in one week. The attention that this has given to PSG, but also to All, is phenomenal. All countries have called us. Japan saw bookings on increase by 30% in two weeks!” he said as per PSGtalk.

“We are on very good terms with the managers of PSG and the whole team of Jean-Claude Blanc (deputy general manager of the club). For us, it’s a strong relationship. I cannot tell you how we will work in the future. But the partnership has been a huge accelerator of understanding and notoriety.”

Messi's arrival has caused major excitement in Paris and among the fans and public in Ligue 1, with his signing already paying off for PSG off the pitch so far.