EA Sports have reportedly hinted at a new name for the FIFA franchise after the gaming giants filed trademarks in the UK and EU ahead of its licensing agreement expiring.
EA revealed that a record-breaking 9.1m players joined the game at the launch of FIFA 22 earlier this month and 460m million matches had already been played.
In the same press release, Cam Weber, the head of EA Sports, revealed that the company are considering rebranding the FIFA series.
“As we look ahead, we’re also exploring the idea of renaming our global EA Sports football games,” he said. “This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.”
And now, Polygon have reported that EA has filed the new trademark with the UK’s Intellectual Property Office and with the European Union Intellectual Property Office earlier this month.
According to them, EA is considering renaming FIFA to "EA Sports FC" - a move that would bring the FIFA franchise in line with EA Sports' other series, including UFC.
Niko Partners senior analyst Daniel Ahmad said on Twitter that EA has until December 2022 to agree with FIFA on whether they will extend the licence with the game over the naming rights.
EA announced on Tuesday that it extended its partnership with FIFPRO, which allows the FIFA franchise to continue using players’ names and other functions supported by the football union and leagues.
“Our players regularly remind us that one of the most important aspects of an EA Sports experience is the deep immersion created through authentic use of the world’s greatest leagues, teams and talent -- it’s how we continue to uniquely blur the lines between the digital and physical worlds of football,” says EA Sports VP David Jackson.
“FIFPRO will continue to be an important partner as we build the next generation of EA Sports football experiences for players around the world.”