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Cristiano Ronaldo teams up with Singaporean businessman to launch soccer startup

Arjun Singh Devgan
Cristiano Ronaldo is the most popular athlete on social media
Cristiano Ronaldo is the most popular athlete on social media / James Williamson - AMA/GettyImages

Footballing superstar, Cristiano Ronaldo has teamed up with Singaporean businessman, Peter Lim and his son, Kat Lim to start ZujuGP, which is understood to be a digital community built around football.

Ronaldo has recently been seen peppering his social media with posts tagged #WritingTheFutureOfFootball and linking it to ZujuGP’s website. One of them features the player as an umbrella-wielding warrior and another sees him clasping hands with Lim, whose company Mint Media Sports owns and administers Ronaldo’s image rights.

The upcoming platform reportedly aims to drive communication and commerce for fans which would allow them to watch live games virtually, buy merchandise, engage with players and bet. It also aims to make it easier for club owners, agents and scouts to discover and develop talented players.

The 36-year-old who is the most popular athlete on social media with around 356 million Instagram fans and 95 million Twitter followers, took to the platform to state," The East and the West can be finally connected, which makes me feel even more happy."

The Lims reportedly see Asia as the next frontier of football as the continent is home to more than half of the worlds population and it is a region where the sport is becoming extremely popular especially among the youth.