Online game developers Garena have announced Cristiano Ronaldo as the brand ambassador for their first self-developed game Free Fire.
Speaking about the new development, Harodl Teo, Free Fire Producer at Garena stated that it is a game changer for the game as Cristiano Ronaldo is a role model for a whole generation and being able to collaborate with him would open new avenues for the company.
“This is a really significant partnership for Free Fire. Cristiano Ronaldo is a role model for many of us, and being able to collaborate with him and present him to hundreds of millions of people around the world is truly exciting,” said Harold Teo.
He added, “Our partnership with Cristiano Ronaldo offers even more ways for our communities all over the world to enjoy Free Fire.”
With Ronaldo now being included in the game, players can look forward to playing with his in-game character called Chrono.
Cristiano too expressed his thoughts on the partnership as he said, "It’s a great feeling having not only a character in Free Fire modelled after me, but also having the whole universe within the game changing along with it."
Operation Chrono is scheduled to launch on 19 December 2020.