Portugal and Juventus superstar, Cristiano Ronaldo has shot up to the top of Instagram's annual rich list of celebrities, crowning him as the King of celebrities who can charge the most for a sponsored post, with the footballer able to command as much as $1.6m (£1.2m) to endorse a product on social media.
Ronaldo who is the most-followed person on Instagram with more than 300 million fans can reportedly now charge as much as £1.2m to endorse a product on social media, an amount which climbed significantly from last year.
The 36-year-old who has promoted brands such as mobile phone games, home exercise equipment and hair products on Instagram has become the first footballer to top the annual rankings - which are usually dominated by US celebrities from the reality TV, film and music industries.
"With the Euros starting earlier this month and a few controversial marketing moves over the last couple of weeks,” Ronaldo’s presence has skyrocketed. Just a week ago he confirmed his king of Instagram status as he became the most-followed person on the platform," said Mike Bandar, a co-founder of HopperHQ.com, which compiles the unofficial annual list of Instagram’s top earners.
Ronaldo's arch-rival, Lionel Messi is the only other sports athlete to find a place in the top-10 list, with the current free agent ranked seventh and is able to charge almost $1.2m a post.