Indian Football

Bundesliga looking to make inroads in the Indian Football market: Report

Arjun Singh Devgan
In this photo illustration a Bundesliga logo seen displayed...
In this photo illustration a Bundesliga logo seen displayed... / SOPA Images/GettyImages

Germany's top-flight football league, the Bundesliga is looking to make inroads in the Indian football market by reportedly encouraging clubs to to have a presence like some of them have in China, while actively engaging with fans, according to a top official.

Bundesliga International is understood to be working with with its broadcast partner Sony Pictures Networks India (SPN) for engaging with fans on the ground while looking to bring some of the top German clubs to play against Indian clubs from ISL (Indian Super League) team or I League.

''Football has a big part to play in India. You've got cricket, number one for sure. You've got kabaddi, which is doing an incredible job, but football is the third-biggest sport behind that and growing rapidly and it's so easy to play and so accessible,'' Bundesliga International Chief Executive Officer Robert Klein told PTI when asked about the potential of the India football market.

"So we want to grow the Bundesliga brand and we want you to know not just about (Borussia) Dortmund and Bayern (Munich), but we want you to know about (RB) Leipzig, which is doing incredible stuff, and (Bayer 04) Leverkusen—they're having a great season. These are teams that are scoring more goals than any other league in the world.''

“Ideally, to also play against an ISL team or an I League team, so that there's a real connection because people want to be able to touch and feel the clubs and the superstars. The sooner that we can travel, the sooner we will be able to do that," he added.

While there is no doubt that the Indian football market is growing, it has still some way to go before they can compete against the top Asian nations.