Carabao have been announced as the new sponsors of the English League Cup from the start of the 2017/18 season, picking up the mantle after Capital One ended their sponsorship of the competition at the end of last season.
In a statement on the competition's website, the Football League confirmed that the competition will be named the 'Carabao Cup' for at least the next three seasons
The energy drink company are already well involved in English football, having agreed a deal believed to be worth around £30m to become Chelsea's official training wear partner for three years, starting summer 2016.
The Thai company are also the primary sponsor for Reading FC, who were knocked out in the last round of the competition by Arsenal.
EFL Chief Executive Shaun Harvey said: “This is a significant agreement for both parties and I’m delighted to welcome Carabao on board as an official title sponsor of the EFL Cup. We are equally as pleased that in a tough and competitive sponsorship marketplace we have managed to agree on a deal that meets with our valuation of the property.
League Cup/Milk Cup/Littlewoods Cup/Rumbelows Cup/Coca Cola Cup/Worthington’s Cup/Carling Cup/Capital One Cup/Carabao Cup.— Phil Bird (@PhilBirdBFC) November 4, 2016
“We opted to take our time in bringing this matter to a successful conclusion and feel we have now secured the best outcome possible for the EFL and the clubs we represent. Of course, it was imperative the deal met Carabao’s requirements and the inventory has been designed to ensure it complements their existing and future marketing strategies.
"I’d like to thank the Carabao team for their approach throughout the very positive negotiations and myself, and the team, look forward to working closely with them in the years to come.
“As a well-established brand in football, Carabao is a perfect fit for the EFL and I have no doubt that throughout its duration, this partnership will prove mutually beneficial as we collectively look to boost our profile and exposure in local and international markets.”
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