The transfer window often inspires a wealth of big-money moves and high-profile acquisitions, though lesser clubs sometimes retain players who seem a little too good for their level of football.
Here are six such players!
6. Ademola Lookman
Ademola Lookman has been widely touted by Premier League clubs as one of the most promising youngsters in the lower leagues.
Tottenham, Arsenal and Crystal Palace have all been heavily linked with the English forward, who has even been named in the England Under-19 squad, yet he finds himself marooned in League One with Charlton Athletic.
A definite case of 'watch this space'.
5. Scott Dann
Crystal Palace skipper Scott Dann has been faithful to the club since 2014, and netted an injury-time header in their recent draw with Bournemouth.
Dann's abilities from centre-back have marked him out as Palace's best defender, and he could be used at a bigger club than the Eagles.
4. Ayoze Pérez
Ayoze Pérez is so highly rated that Spanish giants Real Madrid and Barcelona have registered their interest, as well as Porto. Pérez rejected them all in 2014 to join Newcastle United.
Despite failing to prevent the Magpies' relegation last season, Pérez has been seen to come up with some wonder goals during his two-year tenure at St. James Park, and ought to be playing at the Premier League level.
3. Saido Berahino
The Saido Berahino saga became extremely boring after a while, as Spurs were continually rebuffed in their attempts to land the Englishman, against the player's will, last season.
Many a sulky moment later, and Berahino still hasn't moved on. It was Stoke who failed to acquire him this time, though the Potters can certainly be happy with Wilfried Bony instead.
2. Romelu Lukaku
The Belgian finally committed himself to another season at Everton despite intense enquiries from Chelsea and Juventus, much to the relief of all wearing blue in Merseyside.
Lukaku has scored more than 20 goals for his club in the past two seasons, with such predatory talent that it could be argued that he kept Everton afloat during their difficult times with Martinez.
His services would be used frequently at the best clubs now, but he does seem to be readying himself for a big move at the end of this season.
1. Dimitri Payet
Hammers fans must have been thanking God in their evening prayers when Dimitri Payet committed his future to West Ham for their promise of first-team football.
When the Frenchman netted a screamer for his country in their opening Euro 2016 clash with Romania, it seemed like the moment that would spark a dream move to Real Madrid or Barcelona.
Payet, who could walk into any Premier League starting XI, was immense last season. Their fans will be hoping that Slaven Bilic can get him up to full match-speed very soon as they have notched only a 1-0 win over Bournemouth so far without him.