Sports gaming firm, 2K, have expressed their interest in buying FIFA's gaming license from EA Sports, after the latter trademarked the name 'EA Sports FC' and openly expressed they are reconsidering their relationship with FIFA.
2K Sports have previously developed games like NBA 2K22 and WWE 2K22 and are looking to take advantage of EA's very public falling out with FIFA after it was reported that the financial demands were not feasible.
A recent interview (transcribed by VGC), suggested that talks were or will be taking place between the two gaming giants. 2K chief Strauss Zelnick was asked whether he was interested in acquiring the licensing of FIFA, and said: "That’s a big step forward for us… we haven’t been in that sport before. And erm, I think I’ll leave it at that today."
Despite there being no official word yet, FUTZone have claimed that discussions have begun in relation to purchasing the FIFA license from EA Sports.
FIFA reportedly demanded $1 billion every four years to keep their partnership going - terms that were not acceptable to EA Sports. They said in a previous statement: “The future of gaming and esports for football stakeholders must involve more than one party controlling and exploiting all rights.”
“Technology and mobile companies are now actively competing to be associated with FIFA, its platforms, and global tournaments.”