Elegant Scandinavian minimalism: Denmark unveil hummel kit for Euro 2025
- Denmark to wear bespoke new hummel kit at Euro 2025
- Shirt pays tribute to clean & elegant Danish principles
- Latest example of hummel's inspiration from fashion & design
Denmark will take to the pitch at Euro 2025 in a new red home shirt by hummel that celebrates the elegant simplicity of Danish design, symbolising national pride on the international stage.
The jersey features "clean, refined aesthetics placing craftsmanship and purpose front and centre", to offer a modern but timeless look in keeping with traditional Danish design principles.
The unmistakable hummel chevrons on the shoulders stand out, complemented by a modern white collar. There is a subtle striped pattern in the jersey's main body, but overall simplicity is its strength.
In recent months, hummel have collaborated with local fashion brands HALO and ROTATE to create unique kits for the national team, with the latest launch another example of how Danish design and fashion is influencing things from a football perspective to create a real sense of national identity.
"The new national team jersey is a tribute to everything we love about Danish design: simplicity, strength, and focus on what truly matters," hummel marketing director Morten Lund said.
"It's made to carry the pride of Denmark—on the pitch, in the stands, and at home. When the players step onto the pitch, they represent more than just themselves.
"They're fighting for generations before them and for the footballers of tomorrow. They're fighting for the Danish footballing heritage, and we hope both players and fans will wear it with pride."
Denmark face a challenging group at Euro 2025 alongside neighbours and rivals Sweden, eight-time champions Germany and first-time qualifiers Poland. But they will hope to make an impact, having reached the knockout stages of the World Cup in 2023 and been finalists as Euro 2017.
National team captain Pernille Harder leads a squad with a promising blend of experience and younger energy that will certainly look the business in Switzerland this summer.
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