Lord Alan Sugar sent West Ham fans into a state of fury on social media on Wednesday night after he took aim at the Hammers lack of trophies during the latest episode of his BBC TV series the Apprentice.
The former Tottenham chairman was in the boardroom preparing to send one of his potential investors packing when he managed to sneak in a dig about West Ham, despite the fact that Hammers vice chairman Karren Brady was sitting a mere metre away.
Lord Sugar's remarks came about following a task which required each team to interior decorate a luxury hotel suite, and during his review of the girls team the 70-year-old took aim at how empty the room was due to the lack of money they spent.
This is where West Ham fans were sent into uproar as he said, via football.london:
@Lord_Sugar is having a pop at Karen Brady about West Ham's empty trophy cabinet. What's that about throwing stones & living in greenhouses?— Tom Murphy (@murph_t88) October 11, 2017
@Lord_Sugar you were pleased with yourself with the West Ham joke. Remind me when spurs last won a major trophy? — Rob Jones (@rob1234jones) October 11, 2017
Lord Sugar ripping into West Ham hahaha does he not know they’ve won a World Cup? #TheApprentice— Jamie Hutchinson (@JHutchinson1993) October 11, 2017