West Ham appear on the brink of signing Brentford striker Scott Hogan in a reported £15m deal.
The Sun report that this is the Hammers' third offer for the 24-year-old, after seeing a £12.5m bid rejected earlier in the week, and the clubs are now believed to be completing discussions over the initial payment structure and add-ons.
Slaven Bilic's eagerness to improve his striking options has been well-documented, after summer signings Simone Zaza and Jonathan Calleri have failed to deliver.
West Ham, who also had a bid rejected for Sunderland's Jermain Defoe, have a goal difference of minus 12 and no striker has scored more than two Premier League goals for the club this season.
In total 32 strikers have joined West Ham since Davids Gold and Sullivan took over the club in January 2010, with all 32 combining for just 143 goals across 709 games.
Hogan, by contrast, has 14 strikes in the Championship this season. The Salford-born forward began his career in non-league football with Woodley Sports and has enjoyed an impressive rise to fame via Jamie Vardy's former club Stocksbridge Park Steels and Rochdale, before joining the Bees in 2014.
While the Hammers are currently seven points clear of the relegation zone, the acquisition of a proven striker will come as welcome news to fans at the London Stadium.