Brandtix have released a list, compiled via a sophisticated algorithm that measures performances on the pitch, social media presence and the fan view of an athlete to determine the value of their brand.


As ​board member Reggie Bradford explains, Brandtix "marries professional soccer players’ performance statistics with their social media scores to create an index of the value of their brands, a sort of Nasdaq of footballers, marketed to interested parties such as agents, broadcasters, and owners."


Everything is taken into account, for instance, Gerard Pique's relationship with Shakira earns him major plus points.


With that in mind, here are the top 20 most popular players by the value of their brands.


20. Cesc Fabregas - Chelsea

FBL-ENG-PR-CHELSEA-LEICESTER

19. David De Gea - Manchester United

Manchester United v A.F.C. Bournemouth - Premier League

18. Marcelo - Real Madrid

FBL-ESP-LIGA-DEPORTIVO-REALMADRID

17. Sergio Aguero - Manchester City

FBL-ENG-PR-MAN CITY-ARSENAL

16. Manuel Neuer - Bayern Munich

FC Bayern Muenchen Celebrate Winning The Bundesliga

15. Karim Benzema - Real Madrid

RC Deportivo La Coruna v Real Madrid CF - La Liga

14. Gerard Pique - Barcelona

Barcelona v Athletic Club - Copa del Rey Final

13. Sergio Ramos - Real Madrid

FBL-ESP-LIGA-DEPORTIVO-REALMADRID

12. Wayne Rooney - Manchester United

Manchester United v A.F.C. Bournemouth - Premier League

11. David Luiz - Paris Saint-Germain

FBL-FRA-LIGUE1-PSG-NANTES

10. Iker Casillas - FC Porto

Romania v Spain - International Friendly

9. Gareth Bale - Real Madrid

RC Deportivo La Coruna v Real Madrid CF - La Liga

8. Andres Iniesta - Barcelona

FBL-ESP-LIGA-REALMADRID-BARCELONA-CLASICO

7. James Rodriguez - Real Madrid

RC Deportivo La Coruna v Real Madrid CF - La Liga

6. Mesut Özil - Arsenal

Arsenal v Watford - Premier League

5. Luis Suarez - Barcelona

FC Barcelona v Valencia CF - La Liga

4. Zlatan Ibrahimovic - Paris Saint-Germain

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3. Lionel Messi - Barcelona

FC Barcelona v Valencia CF - La Liga

2. Neymar - Barcelona

FBL-ESP-LIGA-BARCELONA-ESPANYOL

1. Cristiano Ronaldo - Real Madrid

FBL-ESP-LIGA-DEPORTIVO-REALMADRID