About 90min

90min Company Overview

90min is a global football media and technology company focused on the digital generation. 90min taps into the passion and dedication of the hyper-connected fan by powering the production of authentic, engaging and socially driven content distributed to a rapidly growing audience of over 45 million monthly users in ten languages across web, mobile and social.

90min’s mission is to champion fan-generated media as a key ingredient of sports journalism.

90min includes multilingual support in English, German, Spanish, Italian, French, Turkish, Portuguese, Vietnamese, Thai and Indonesian. With a network of over 200 team communities in Europe, South America and Asia, 90min’s content is consumed by a global audience of millions via online media, mobile platforms and handheld devices. 90min receives over 250 million page views and over 500 million Facebook and Twitter impressions monthly.

The Innovation

At 90min we believe that football is a single global language and that with the right tools football fans worldwide can become fan journalists, getting their opinions heard. We set out to push the boundaries of combining journalism and technology, and achieved a highly scalable media platform which gives fan opinions a single global voice.

Citizen journalism: By providing a self-publishing platform for football, 90min is recognising passion and turning it into journalistic work. With a strict editorial curation process in place, 90min is democratising the sport media landscape without losing content quality.

Technology: 90min content generation tools are the richest in online football. Match predictions, videos, slideshows, team line-ups and player rankings are amongst a wealth of features you will find on the platform.

Interactivity: 90min redefines the way football media is generated and consumed. It's no longer just text, but an interactive, global, two-way conversation.

The Platform Play

The 50% quarterly growth of 90min has shown that the new language of online sports media is rooted in the global community rather than a single homepage. 90min complements traditional media platforms by providing global scale, cross-language content and a new generation platform mentality.

Mobile, Social and Web: 90min's rich media content can be consumed across any device. The platform generates over 250 million page views monthly with 60% of traffic coming from mobile. 90min iOS and Android apps topped the sports charts in countries like the UK, Germany, Italy, Spain, Mexico, Argentina and many more..

Global and Multi Language: Global site, global game, but with a localised experience via scalable technology. 90min content is added daily in English, Spanish, German, Italian, French, Portuguese, Turkish, Indonesian. Thai and Vietnamese. Regardless of where football stories unfold in the world, 90min writers provide passionate opinions.

Distribution network and Scale: 90min is the single global voice of the fans. National and global media recognise the power of fan content and 90min's achievement through publishing articles by top 90min fan writers on their platforms. The Daily Mail, The Mirror, USA Today, The Independent, MSN Sport, Huffington Post, GQ, and London24 are just a few of 90min’s already existing media partners.